Write custom alt text for your Instagram posts to boost reach and accessibility.
Instagram lets you set custom alt text under Advanced Settings — and it helps both accessibility and discovery. Alta writes it for you in seconds.
When posting: Advanced Settings → Write Alt Text. For existing posts: Edit → the '...' menu → Edit Alt Text.
The European Accessibility Act (June 2025) and ADA lawsuits make missing alt text a real legal risk for businesses selling online.
Google Images drives ~20% of web searches. Descriptive alt text helps your images rank.
2.2 billion people live with visual impairment. Alt text makes your content usable for everyone.
Yes — output is kept under 125 characters, avoids "image of" prefixes, and describes function and content per WCAG guidance. A longer description is also provided for complex images.
No. Images are processed in memory and never stored.
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