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European Accessibility Act enforced since June 2025

Alt text & accessibility blog

Practical, up-to-date guides on alt text, WCAG, the EAA and image SEO.

📷 Drop images here or click to upload
PNG / JPEG / WebP / GIF · up to 4MB each · charts & infographics get a full long description + data table
Alt Text & SEO: Boost Rankings or Just Accessibility?

Discover if alt text truly impacts your Google rankings. Learn its role in SEO, accessibility, and how well-crafted alt text can indirectly boost your visibility.

2026-08-23
Mastering Alt Text for Charts & Graphs: A Guide

Learn to write effective alt text for charts and graphs. Improve accessibility, boost SEO, and make your data understood by all. Practical tips and examples.

2026-08-16
How Long Should Alt Text Be? The Ultimate Guide

Unlock optimal alt text length for SEO and accessibility. Learn best practices, character limits, and how to write effective alt descriptions with Alta.

2026-08-09
How Screen Readers Announce Images: A Guide

Understand how screen readers interpret images and the vital role of alt text for accessibility and SEO. Learn best practices and improve your website for all users.

2026-08-02
10 Alt Text Mistakes That Hurt Your SEO & Accessibility

Discover the top 10 alt text mistakes that are harming your website's SEO and accessibility. Learn how to write effective alt text and improve your search rankings.

2026-07-26
Empty Alt Text: The Key to Accessible Decorative Images

Learn when and why to use empty alt text (`alt=""`) for decorative images to boost web accessibility and SEO. Avoid common mistakes and improve user experience.

2026-07-19
Alt Text vs. Caption vs. Title: The Ultimate Guide

Confused about alt text, captions, and image titles? Unravel the differences, understand their roles in SEO and accessibility, and learn when to use each for optimal web content.

2026-07-12
Mastering Alt Text for Complex Infographics

Struggling with alt text for data-rich infographics? Learn expert strategies for accessibility and SEO, including using AI tools like Alta. Improve your web content now.

2026-07-07
Boost Sales: Alt Text for Product Photos That Convert

Learn how compelling alt text for product photos enhances SEO, accessibility, and user experience, driving conversions. Discover best practices and try Alta's free AI generator.

2026-07-07
Audit Your Site: Find & Fix Missing Alt Text for SEO & Access

Learn how to effectively audit your website for missing alt text. Improve SEO, boost accessibility, and enhance user experience with our practical guide.

2026-07-07
Perfect Alt Text for Logos & Brand Images

Master alt text for logos and brand images. Boost accessibility and SEO with practical tips for various scenarios, from site headers to partner badges.

2026-07-07
Small Biz: Avoid Web Accessibility Lawsuits

Learn why web accessibility is crucial for small businesses. Understand ADA compliance, lawsuit risks, and practical steps to protect your website and reputation.

2026-07-07

Built for the images other tools give up on

📊 Charts & infographics

Per the W3C's Complex Images guidance, a chart needs a short alt and a long description. Alta writes both — plus an HTML data table of the values it reads off the chart.

🧭 Context-aware

The usual complaint about AI alt text is that it describes pixels instead of purpose. Tell Alta what the page is about and it writes to the image's function.

🙋 Honest about doubt

If a label was too small or a value ambiguous, Alta says so instead of inventing it — so your human review goes to the images that need it.

Why alt text, why now

⚖️ It's the law

The European Accessibility Act applies since June 2025, and 2026 is the first full year of national supervision — with corrective-action notices already landing.

🔍 It's free SEO

Google Images drives ~20% of web searches, and AI answer engines lean on alt text to understand what your visuals show.

♿ It's the right thing

2.2 billion people live with visual impairment. Alt text makes your content usable for everyone.

Not sure which of your images are missing alt text?

Paste a URL into the free checker — it grades every image on the page, then fixes them one click at a time.

Run the free alt text checker →

Pricing

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  • Unlimited page scans
  • All 3 styles & 13 languages
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  • Unlimited generations
  • Bulk upload (50 at once)
  • CSV export for your CMS
  • Commercial use · support
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FAQ

Is the generated alt text WCAG 2.2 compliant?

Yes — output is kept under 125 characters, avoids "image of" prefixes, and describes function and content per WCAG 2.2 SC 1.1.1. Complex images additionally get the long description the W3C asks for.

How does it handle charts and infographics?

It detects them and returns three things: a short alt for the alt attribute, a long description that transcribes the labels, units and figures, and an HTML data table of the values. Copy the ready-to-paste <figure> snippet and the whole thing is wired up with aria-describedby.

Do I still need to review the output?

Yes — every AI alt text tool needs a human pass, and Alta is built to make that pass short: it flags what it could not read reliably instead of guessing, and it tells you when an image looks decorative and should get alt="".

Do you store my images?

No. Images are processed in memory and never stored.

How does the Pro license work?

Buy once on Gumroad, paste your license key in the tool. Instant activation, works in any browser.